The Marketing Software hub covers email marketing platforms, which remain one of the highest-return channels for reaching an audience you already have some relationship with, whether that’s customers, newsletter subscribers, or students in a course. Mailchimp, Klaviyo, Brevo, and Kit all send email campaigns and automations, but they’re built for different types of senders rather than competing head-to-head for every use case.
This hub is useful for small business owners choosing their first email platform, ecommerce businesses that want marketing tied directly to sales and purchase data, and individual creators, newsletter writers, or course sellers who need tools built around an audience relationship rather than a storefront.
The right choice depends mostly on what kind of business you’re running and what you’re optimizing for. Mailchimp is the general-purpose option, a reasonable default if you don’t have a specialized use case. Klaviyo is built specifically for ecommerce, particularly Shopify and similar platforms, syncing marketing directly to purchase behavior in a way general-purpose tools don’t. Brevo focuses on affordability and multi-channel outreach for small businesses and solopreneurs watching costs closely. Kit is built around individual creators, newsletter writers, and people selling courses or digital products, with features suited to that specific relationship rather than a typical company’s marketing team.
From here, you can read the full profile for each tool below, see how Mailchimp and Klaviyo compare directly, check our best email marketing software roundup, read how Klaviyo works for ecommerce and how Kit works for creators, or browse the complete Marketing Software category archive.
Tools
Mailchimp — Small and mid-sized businesses that want a general-purpose email marketing platform. Klaviyo — Ecommerce businesses, particularly on Shopify or similar platforms, that want marketing tied to sales data. Brevo — Small businesses and solopreneurs who want an affordable, multi-channel marketing tool. Kit — Individual creators, newsletter writers, and course or digital-product sellers.
Best Email Marketing Software
Comparison
Use cases
Explore related categories
Marketing rarely happens in isolation. Our AI Tools hub covers AI writing tools for drafting campaigns, our Business & Productivity Software hub covers the project tools marketing teams coordinate work in, our Design Software hub covers the graphics tools behind your campaigns, and our Web Tools hub covers the analytics platforms that measure how those campaigns perform.
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Browse all Marketing Software Tools, or see the full Tool catalog.