Brevo (formerly Sendinblue) is a multi-channel marketing platform combining email, SMS, WhatsApp, and light sales/CRM tools. It is positioned as a more affordable, all-in-one alternative to larger email marketing platforms.
Who It’s Best For
Brevo is best for small businesses and solopreneurs who want an affordable, multi-channel marketing platform covering email, SMS, and basic sales tools without a large budget.
How It Can Be Used
- Sending email campaigns and multi-channel marketing (email, SMS, WhatsApp)
- Automating marketing workflows on a budget-friendly plan
- Using built-in Sales Essentials tools alongside marketing campaigns
- Testing campaigns with click heatmaps and geography/device reports on higher tiers
FAQ
What is Brevo used for?
Brevo is used for multi-channel marketing, including email, SMS, and WhatsApp campaigns, along with light sales and CRM tools.
Does Brevo have a free plan?
Yes. Brevo’s Free plan is free forever with no credit card required, supporting up to 300 emails per day. Paid Starter, Standard, and Professional plans scale by monthly email volume.
Who should use Brevo?
Brevo suits small businesses and solopreneurs who want an affordable, multi-channel marketing platform without the higher costs of some larger competitors.
What are alternatives to Brevo?
Mailchimp and Klaviyo are commonly compared alternatives, generally at a higher price point for comparable send volumes.
Getting Started
Getting started with Brevo typically involves creating a free account, importing a contact list, and choosing which channels to use — email, SMS, or WhatsApp — for a first campaign. Its Sales Essentials tools can also be enabled for teams that want light CRM functionality alongside marketing.
Integrations
Brevo connects with common ecommerce and website platforms, and its pay-as-you-go credit option makes it a flexible choice for businesses with irregular or seasonal sending volume.
See more in our Marketing Software hub.