Browse tools in this category, compare pricing and features, and read our independently researched reviews.
Google Search Console is Google’s free tool for monitoring and troubleshooting how a website appears and performs in Google Search results.

Semrush is a paid all-in-one SEO and online visibility platform covering keyword research, site audits, position tracking, and AI search monitoring.
Google Analytics is Google’s free website and app analytics platform for tracking traffic, user behavior, and marketing performance.
Ahrefs is a paid SEO toolset built around one of the largest backlink and keyword databases, used for competitor research, rank tracking, and site audits.