Kit, formerly known as ConvertKit, is an email marketing platform built specifically for creators: newsletter writers, course creators, and people selling digital products. It focuses on audience growth, automation, and monetization tools tailored to individual creators rather than general businesses.
Who It’s Best For
Kit is best for individual creators, newsletter writers, and course or digital-product sellers who want email marketing tools built around growing and monetizing a personal audience.
How It Can Be Used
- Growing and managing a newsletter subscriber list
- Selling digital products and subscriptions directly through email
- Building visual automations and email sequences for onboarding or nurturing subscribers
- Running polls and A/B tests to improve subscriber engagement
FAQ
What is Kit used for?
Kit is used for email marketing tailored to creators, including newsletter growth, audience automation, and selling digital products and subscriptions.
Does Kit have a free plan?
Yes. Kit’s Free plan supports up to 10,000 subscribers with unlimited landing pages, forms, and email broadcasts. Paid Creator and Pro plans add automations, analytics, and team features.
Who should use Kit?
Kit suits individual creators, newsletter writers, and course or digital-product sellers rather than general businesses or ecommerce stores.
What are alternatives to Kit?
Mailchimp is a commonly compared alternative for more general-purpose business email marketing outside of the creator-economy focus.
Getting Started
Creators typically start on Kit by building a landing page or embeddable signup form, importing an existing subscriber list if migrating from another platform, and setting up a welcome sequence. Kit’s visual automation builder is designed to be approachable for individual creators without a marketing team.
Integrations
Kit integrates with common creator tools, including course platforms, payment processors, and website builders, reflecting its focus on creators who sell digital products or paid subscriptions alongside their newsletter.
See more in our Marketing Software hub.